Lumos COffee Co.

- BRAND IDENTITY DESIGN -

Lumos Coffee Co. is more than just a coffee brand—it’s a destination for those who value authenticity, quality, and a refined coffee experiences. Serving ethically sourced, carefully crafted brews, Lumos caters to young professionals, creatives, and coffee enthusiasts who appreciate artisanal excellence. Lumos’s coffee is rooted in tradition but brewed for the modern, mindful consumer who values sustainability and craftsmanship in every cup. Whether it’s the perfect morning pick-me-up or an afternoon ritual, Lumos Coffee Co. offers a moment of calm and clarity for those who seek both inspiration and sophistication in their daily lives.

Lumos Coffee Co. represents a harmonious blend of quality, simplicity, and warmth. The brand identity is inspired by the natural elements of a rising sun and an open gateway, symbolizing new beginnings and moments of connection over coffee. The earthy, minimalist color palette reflects Lumos's commitment to sustainability and craftsmanship. The clean typography complements the modern, sophisticated feel, allowing the logo’s understated elegance to shine. Every design decision was made to evoke the authenticity and premium quality that Lumos Coffee Co. brings to every cup, creating an inviting experience for creatives and coffee enthusiasts alike.

Aligning with the brand, Lumos’s brand identity tries to tell a story of legacy and purity to it’s consumers. The story is summarized in a short phrase that goes with the Lumos brand, ‘Sip the dawn’.